Valoroo: 7 Years, 1000+ People, One Belief

Day 1: How Valoroo Started With Two People and One Bet

In 2019, Nick Schrock founded Valoroo after years of building and leading offshore teams for a San Diego freight brokerage. He had seen firsthand what worked and what didn’t. The bet was simple: offshore staffing could deliver better outcomes if the people doing the work were treated as the point, not the overhead.

He didn’t build it alone. Toni Sinfuego came on as the first cornerstone of operations in the Philippines.

“When I joined Valoroo 7 years ago, it was just me and Nick. We had a shared belief that offshore staffing could be done better, and a willingness to figure it out together one client at a time. That’s really where everything started.” — Toni Sinfuego, COO

Two people. One belief. No playbook. That is where the company we know today began.

The Early Years: Figuring It Out One Client at a Time

There was no leadership bench in the early days. There was no footprint across four countries. There were a handful of people doing whatever the client needed and owning the result completely. That expectation — Extreme Ownership — is what kept the company alive before it had any of the structure it has now.

“When I was answering my first carrier call back in the day, I never imagined Valoroo would become what it is today.” — Toni Sinfuego, COO

I’ve seen a lot of companies talk about ownership. What separated the early Valoroo team is that ownership wasn’t a value on a wall — it was the only way the work got done. Every account felt personal. The bond between teammates felt like family. That standard set the tone for everything that followed.

Toni Sinfuego’s Journey: From Rep to COO at Valoroo

The most honest measure of a company’s culture is what happens to the person who started at the bottom. At Valoroo, that person became the Chief Operating Officer.

“Our three pillars carried us through every stage of growth. People First was the foundation Nick built the company on, and it’s why someone who started as a rep like me could grow into a COO role.” — Toni Sinfuego, COO

This is not a one-off story. It is the pattern.

How Valoroo Turns Entry-Level Hires Into Leaders

Across the company, agents have grown into managers, and managers into directors. People who joined in entry-level roles now lead entire functions in operations, finance, people, and tech. That kind of internal mobility is rare in this industry, and it is deliberate at Valoroo. The data shows internal promotions in BPO settings produce roughly 20% longer tenure than external hires, and Valoroo’s leadership bench was built almost entirely from within. Toni’s promotion to COO is the headline, but the story underneath it is hundreds of careers that got built here.

Today: Valoroo 7 Years Later

From two people, Valoroo now supports more than 1,000 teammates and the families who count on that income every month. The team delivers across multiple service lines — track and trace, carrier sales, dispatch, and operations accounting — for freight brokers, 3PLs, and shippers. The footprint that started in the Philippines now extends into Belize, Colombia, and Mexico.

That growth has been recognized nationally. Valoroo earned consecutive spots on the Inc. 5000 list of the fastest-growing private companies in America — ranking No. 290 in 2024 on the strength of 1,480% three-year growth, and again at No. 681 in 2025. The company’s industry standing now extends to the show floor, where Valoroo served as a Learning Center Sponsor at the Transportation Intermediaries Association (TIA) 2026 conference — the premier event for North American freight brokers and 3PLs.

“Looking at where we are now still gets to me. From 2 people, we’ve grown into thousands of teammates whose families count on Valoroo every month. What makes me proudest is that we got here without losing who we were.” — Toni Sinfuego, COO

The Three Pillars That Carried Valoroo Through Growth

Most companies lose their culture somewhere between the first 50 hires and the first 500. Valoroo didn’t, because the culture was defined as operating principles, not aspirations. Three pillars carried the company through every stage of growth.

Why People First Is the Core of Valoroo’s Culture

People First is Valoroo’s founding principle: the belief that if you take care of the people doing the work, the work takes care of itself. In practice, it means treating every teammate — and the family who depends on their income — as the actual product of the company, and making operational decisions accordingly. It is the reason a rep could become a COO.

Extreme Ownership is the expectation that every person takes full responsibility for the client’s outcome. It kept the company alive in the early years and still defines how leaders operate today.

Going Above and Beyond is the standard clients now expect. It is the reason Valoroo earned its place on the Inc. 5000 — not as a one-time spike, but as repeatable execution.

Why People First Is More Than a Value at Valoroo

Here is the part the industry usually gets wrong. Across business process outsourcing, the average attrition rate runs between 30% and 45% annually, and roughly 40% of employees leave because of a lack of career advancement. People don’t quit the work. They quit because there is nowhere to go.

People First is Valoroo’s direct answer to that problem. We asked Toni why it matters, and his answer was the clearest definition of the principle anyone at the company has given.

“People First is the heart of Valoroo because it was the bet Nick made before anything else. The idea was simple. If you take care of the people doing the work, the work takes care of itself. I’ve watched that play out for 7 years, and it still holds true today.” — Toni Sinfuego, COO

He went further on what it looks like in practice.

“We treat every teammate as the actual product of the company. Behind every rep on our roster is a family that depends on Valoroo for steady income and a future they’re building toward. That responsibility shapes how we make decisions, from how we onboard people to how we grow them.” — Toni Sinfuego, COO

This is why Valoroo invests heavily in employee retention and reversing the high turnover that defines the rest of the industry. When career growth is real, people stay. When people stay, clients get continuity. People First isn’t soft. It is the margin protection mechanism that makes everything else work.

Culture as Valoroo’s Competitive Advantage

The culture that lifts up our people is the same culture clients feel on every shift. That is not a coincidence — it is the entire model.

Valoroo builds dedicated offshore and nearshore teams for US freight brokers, 3PLs, and shippers that need consistent, accountable back-office execution. The reason that execution holds up is the same reason Toni stayed for seven years: teammates who feel respected and invested in bring a level of ownership to the work that no SOP can manufacture.

“When teammates feel respected and invested in, they bring a level of care and ownership to their work that no SOP can manufacture. The culture that lifts up our people is the same culture our clients feel on every shift.” — Toni Sinfuego, COO

This is what separates a staffing partner that scales with you from a commodity vendor. Dedicated teams who plan to build a career deliver differently than rented headcount that turns over every 18 months.

How Valoroo Invests in Its Communities

People First doesn’t stop at the org chart. Valoroo invests in the communities around its hubs across the Philippines, Belize, Colombia, and Mexico — the places its teammates live and their families grow. The BPO sector is one of the most powerful engines of social mobility in these regions, and Valoroo treats that responsibility seriously. Building a career here often means lifting up a household, and increasingly, a neighborhood. As Valoroo’s multi-country footprint expands across the Philippines, Belize, and LATAM, so does that commitment.

“Every promotion we approve, every new hire we welcome, every leader we develop is proof that the bet Nick made on Day 1 was the right one. People First is essential because our people are the reason Valoroo exists, and they’re the reason we’ll keep growing.” — Toni Sinfuego, COO

Build With a Team That Grows Its People

The reason most offshore staffing relationships fail is turnover — teams that churn before they ever learn your workflows, because there was never a reason to stay. Valoroo solved that problem the same way it built its leadership: by putting people first and giving them somewhere to grow. Toni’s seven-year path from carrier rep to COO is what that looks like, and it is what your clients feel on every shift. If you want a dedicated team that stays, owns the outcome, and gets better over time, talk to Valoroo about building yours.